texting & tweeting in education

Why does this article, "Texting, Tweeting Ought to be Viewed as GR8 Teaching Tools, Scholar Says", bother me so much? Is it because:

Web 2.0 technologies are not being adapted at most schools?

I feel that school librarians (even the great ones) are being overwhelmed by the day to day activities and can hardly cope.

The cynic in me says “Like that will ever happen...”

Am I just tired and need a break?

How do others feel about this? Is this something that schools (or even academics) are doing or considering? I would be interested in knowing—this is a plea to save me from my inner Scrooge (bah humbug!)